I had the opportunity to work at Aveda's pop-up event for the Botanical Repair haircare range in Selfridges by designing and creating personalised hand-lettered designs on their hair brushes. Prior to the event, I developed various design concepts that aligned with Aveda's brand aesthetics. During the pop-up, I provided live illustration services, customising each brush design to meet the customer's preferences. My ability to adapt designs and offer personalised options contributed to the event's success, creating a memorable and engaging experience for customers.
