e.l.f. Cosmetics rolled out Phase II of their German market launch, building on their “absurdly good makeup” positioning. The focus was proving their products through over-the-top “review-inspired” product testing, bringing real community hype into a clinical, German beauty world.
As part of e.l.f. Cosmetics’ German market rollout, I worked alongside their german agency to develop the visual identity and creative toolkit for the “Absurdly Good Makeup” campaign. Building on this, I designed a suite of tailored assets for Amazon—delivering product-forward, high-impact visuals that align with the e.l.f. von zehn brand system. These Amazon designs apply the core campaign elements—bold typography, playful product colour accents, real-sounding reviews, and the iconic stamp—in a clean, conversion-focused layout that works effectively in the Amazon marketplace environment.
