Extending the Wakaze Sake Experience: A Cookbook Concept Inspired by OurFriends' brilliant rebrand of Wakaze Sake, I wanted to explore how the brand's message of democratisation and cultural connection could be further extended. This led me to create a concept for a cookbook titled “Sugar, Spice and all things Rice”.
Bridging Cultures through Food:
Wakaze Sake aims to demystify sake and attract new audiences, particularly in Western markets. My cookbook concept addresses this by:
* Featuring recipes paired with different sake types: Based on the brand's food pairing recommendations, I developed recipes like ‘Tuna Tacos’ to provide an approachable entry point for sake newbies while highlighting its versatility beyond a traditional Japanese cuisine.
* Balancing westernised flavours with Japanese aesthetics: The recipes are designed to be fun and accessible, appealing to a younger demographic. However, the book itself incorporates design elements like the red and blue colour palette and Ambit font, reminiscent of the existing Wakaze Sake branding. This creates a visually cohesive experience while honouring the brand's heritage.
* Adding a touch of playful flair: To further engage the target audience, I used the "Monologue" font for certain elements. Its quirky glyphs resemble calligraphy, offering a playful touch that complements the overall design.
Wakaze Sake aims to demystify sake and attract new audiences, particularly in Western markets. My cookbook concept addresses this by:
* Featuring recipes paired with different sake types: Based on the brand's food pairing recommendations, I developed recipes like ‘Tuna Tacos’ to provide an approachable entry point for sake newbies while highlighting its versatility beyond a traditional Japanese cuisine.
* Balancing westernised flavours with Japanese aesthetics: The recipes are designed to be fun and accessible, appealing to a younger demographic. However, the book itself incorporates design elements like the red and blue colour palette and Ambit font, reminiscent of the existing Wakaze Sake branding. This creates a visually cohesive experience while honouring the brand's heritage.
* Adding a touch of playful flair: To further engage the target audience, I used the "Monologue" font for certain elements. Its quirky glyphs resemble calligraphy, offering a playful touch that complements the overall design.