Inspired by OurFriends' rebrand of Wakaze Sake, I developed a cookbook concept: “Sugar, Spice and All Things Rice” to extend the brand’s message of sake democratisation and cultural fusion. The cookbook bridges Japanese tradition with Western tastes through playful, accessible recipes like Tuna Tacos, each paired with a specific sake type. Visually, it blends Wakaze’s red/blue palette and Ambit font with playful touches like the calligraphy-inspired Monologue font—bringing the brand’s spirit to a younger, design conscious audience.
